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Drinking Irn Bru is an experience unto itself. There's an initial rush of flavor, but of what sort is unclear; and then the distinct taste of water. Utilizing Scottish techniques that elude explanation, Irn Bru somehow manages to taste more watery than water itself. The verdict is positive: Irn Bru is refreshing, oddly colored, and unique. It's only a matter of time before American eccentrics are washing down their fish and chips with its sparkling flavour.